ABOUT ME


All About Abby

eCommerce Specialist, Sales Strategist and Product Development

Hi! I’m Abby — a 2023 graduate of the Rawls College of Business at Texas Tech University with a BBA in Marketing and a strong passion for all things branding, strategy, and storytelling.

I’m currently a Program Specialist at MakarttPro, where I help lead the growth of Nail Tech Connect, a mobile platform that connects clients with professional nail techs. In addition to scaling this customer-centric service, I’ve built out our Amazon sales channel — managing 100+ SKUs, leading strategy for major events like Prime Day and Black Friday, and overseeing advertising campaigns. Along the way, I’ve also sharpened my graphic design skills by building our Amazon Brand Store from the ground up.

Outside of work, you’ll usually find me reading, keeping up with pop culture, or wandering through farmers markets after a weekend Pilates class with friends.